{"id":37026,"date":"2026-10-08T16:19:31","date_gmt":"2026-10-08T07:19:31","guid":{"rendered":"https:\/\/azimka.shop\/brand-battle\/"},"modified":"2026-10-08T16:19:31","modified_gmt":"2026-10-08T07:19:31","slug":"brand-battle","status":"publish","type":"post","link":"https:\/\/azimka.shop\/en\/brand-battle\/","title":{"rendered":"Brand Battle"},"content":{"rendered":"\n

Japanese cosmetic brands are very diverse. Hundreds of manufacturers and thousands of brands offer care for any budget and any “wants.” With all this, one can be sure that the approach to quality is the same for all – the highest! However, the compositions and, accordingly, the effects are different. Therefore, when I sometimes hear women say, \u201cShiseido?… oh no, it didn\u2019t suit my skin at all,\u201d I always remain puzzled… what exactly from \u201cShiseido\u201d????? After all, this manufacturer offers more than 20 brands!!! And, for example, a very simple product from the mass-market line is hardly comparable to the innovative ones from the premium segment, even though both packages will bear the same \u201cShiseido\u201d…<\/p>\n\n\n\n

Let’s try to figure out who is who in the Japanese cosmetics market with the help of charts (see below). The main giants – Japanese manufacturing brands: Shiseido, KAO, and KOSE. I call them the “Three Whales.” Each of them has dozens of brands (both basic care and decorative cosmetics lines) in segments from mass-market to luxury.<\/p>\n\n\n\n

\"Japanese<\/figure><\/div>\n\n\n\n
\"Japanese<\/figure><\/div>\n\n\n\n
\"japanese<\/figure><\/div>\n\n\n\n

The charts display the most well-known brands of manufacturers, and of course, there are many more.<\/p>\n\n\n\n

In addition to these globally recognized manufacturers, there are other Japanese brands that are quite worthy of our attention (those that I and my acquaintances have tried and were satisfied with):<\/p>\n\n\n\n

\u2022 Pharmaceutical Corporations<\/h2>\n\n\n\n

For example: Rohto – produces my favorite Obagi product line (mid-price segment). Also the budget-friendly HadaLabo. Both of these names are already well known in Russia. They also produce Acnes – care for problem skin (I really love their spot treatment cream for acne).<\/p>\n\n\n\n

SebaMed \u2013 yes, yes, this brand also belongs to a Japanese corporation, although it was originally German. \u201cSebaMed\u201d produces lines for the care of children’s and adult problem and sensitive skin. I can’t say anything about their products, as I have never used them myself, unfortunately. I need to try. I have only seen boxes with this name on the shelves of children’s stores in Vladivostok (Bubble-Gum, Happy Childhood). If anyone has tried, please share your impressions.<\/p>\n\n\n\n

\"rohto<\/figure><\/div>\n\n\n\n
\"obagi
OBAGI Peel <\/figcaption><\/figure><\/div>\n\n\n\n
\"rohto
HADA LABO <\/figcaption><\/figure><\/div>\n\n\n\n
\"rohto
Acnes25 – spot cream <\/figcaption><\/figure><\/div>\n\n\n\n

OBAGI \u2013 http:\/\/azimka.shop\/catalog\/?filter_brand=obagi<\/a><\/p>\n\n\n\n

HADA LABO \u2013 http:\/\/azimka.shop\/catalog\/?filter_brand=hada-labo<\/a><\/p>\n\n\n\n

ACNES – http:\/\/azimka.shop\/catalog\/?filter_brand=acnes<\/a><\/p>\n\n\n\n

Kobayashi <\/h4>\n\n\n\n

In addition to a large number of dietary supplements and various food additives, they also produce basic cosmetics.<\/p>\n\n\n\n

\"kobayashi<\/figure><\/div>\n\n\n\n

\u2022 “Veterans” of Exclusive Japanese Luxury<\/h2>\n\n\n\n

Such Japanese manufacturing brands are sold only in their own salons or mono boutiques, for example:<\/p>\n\n\n\n

Menard<\/strong> <\/h4>\n\n\n\n

Today, this manufacturing brand offers not only basic and decorative cosmetics but also body and hair care, basic cosmetics for men, perfumes, cosmetic accessories, dietary supplements, and teas. Recently, they have also started offering underwear and clothing. Menard also has a completely “magical” hotel-sanatorium Aoyama Resort with onsens and a spa, located in a beautiful place.<\/p>\n\n\n\n

\"menard
MENARD <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
MENARD Lisciare<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Menard Aoyama Resort <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Menard Aoyama Resort <\/figcaption><\/figure><\/div>\n\n\n\n

The care presented on AZIMKA: http:\/\/azimka.shop\/catalog\/?filter_brand=menard<\/a><\/p>\n\n\n\n

Shu Uemura<\/strong> <\/h4>\n\n\n\n

The very Shu Uemura, who first introduced us to cleansing oil<\/strong> in the Asian market. They produce both decorative cosmetics and basic care.<\/p>\n\n\n\n

\"\"
Shu Uemura \u2013 cleansing oils <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Shu Uemura \u2013 limited edition Pokemon collection <\/figcaption><\/figure><\/div>\n\n\n\n

Exclusive Japanese luxury, which has appeared relatively recently but has already won the hearts of many:<\/p>\n\n\n\n

Three<\/strong> <\/h4>\n\n\n\n

Founded in 2009 – very popular among Japanese women. They produce organic skincare for men and women for the face, body, and hair. And of course, there are decorative lines as well.<\/p>\n\n\n\n

\"\"
THREE<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
THREE<\/figcaption><\/figure><\/div>\n\n\n\n

RMK<\/strong> <\/h4>\n\n\n\n

Famous for its decorative cosmetics, but also produces basic skincare.<\/p>\n\n\n\n

\"\"
RMK<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
RMK<\/figcaption><\/figure><\/div>\n\n\n\n

\u2022 Former Network Companies <\/h2>\n\n\n\n

Manufacturers Fancl<\/strong>, DHC<\/strong>, with wide ranges of dietary supplements, basic skincare, and decorative cosmetics;<\/p>\n\n\n\n

\"\"
FANCL<\/figcaption><\/figure><\/div>\n\n\n\n
\"Japanese
FANCL<\/figcaption><\/figure><\/div>\n\n\n\n

Brand Fancl – http:\/\/azimka.shop\/catalog\/?filter_brand=fancl<\/a><\/p>\n\n\n\n

\u2022 Professional Care<\/h2>\n\n\n\n

Available only in Japanese beauty salons or on manufacturers’ websites, for example:<\/p>\n\n\n\n

Direia<\/strong>  <\/h4>\n\n\n\n

Anti-aging care line, innovative technologies using human stem cells.<\/p>\n\n\n\n

\"Japanese
DIREIA<\/figcaption><\/figure><\/div>\n\n\n\n

To learn more and purchase Direia products, you can do so here: http:\/\/azimka.shop\/catalog\/?filter_brand=direia<\/a> <\/p>\n\n\n\n

Ampleur<\/strong><\/h4>\n\n\n\n

Mid-price segment, they produce two lines of facial care: whitening Ampleur Luxury White and anti-aging Ampleur Luxury De-Age.<\/p>\n\n\n\n

The active ingredients in Ampleur Luxury White are a derivative form of hydroquinone (arbutin)<\/strong> and vitamin C<\/strong>. The care aims to suppress the production of melanin pigment and lighten the overall skin tone.<\/p>\n\n\n\n

\"\"
Ampleur Luxury White <\/figcaption><\/figure><\/div>\n\n\n\n

Ampleur Luxury De-Age \u2013 helps slow down the aging process. It helps restore skin elasticity and a clear V-shaped contour of the face. Supports and strengthens the muscle framework. The products contain lifting components: EGF<\/strong> (epidermal growth factors), plant stem cells<\/strong>, peptide complex<\/strong>, DMAE<\/strong>.<\/p>\n\n\n\n

Ampleur also produces hair care. The range of Ampleur presented in our shop: http:\/\/azimka.shop\/catalog\/?s=ampleur&post_type=product&filter_brand=ampleur<\/a><\/p>\n\n\n\n

\"Japanese
Ampleur Luxury De-Age <\/figcaption><\/figure><\/div>\n\n\n\n

Wove Style <\/strong><\/h4>\n\n\n\n

The care fights pigmentation and all the “delights” of problem skin. The care contains a derivative of hydroquinone (arbutin), retinol<\/strong>, and vitamin C. Wove Style products help eliminate acne and, importantly, their consequences, lighten pigmentation spots<\/strong>, and even out the overall skin tone.<\/p>\n\n\n\n

\"japanese
Wove Style<\/figcaption><\/figure><\/div>\n\n\n\n

You can purchase the Wove Style care line here: http:\/\/azimka.shop\/catalog\/?filter_brand=wove-style<\/a><\/p>\n\n\n\n

AXZIA N2 Axel<\/strong> <\/h4>\n\n\n\n

A line of professional care based on the latest component NMN (nicotinamide mononucleotide)<\/strong> \u2014 belongs to the B3 vitamin group, is an innovation in the field of medicine and cosmetology.<\/p>\n\n\n\n

More details here: http:\/\/azimka.shop\/catalog\/?filter_brand=n2axel<\/a><\/p>\n\n\n\n

\"Japanese
AXZIA N2 Axel <\/figcaption><\/figure><\/div>\n\n\n\n

Koh To Ka<\/strong> <\/h4>\n\n\n\n

A fairly budget-friendly line of professional anti-aging care. The cosmetic products are aimed at facial skin care against the effect of glycation<\/strong>*. Glycation or sugarization is the interaction of sugars with proteins, a process that leads to the formation of advanced glycation end products.<\/p>\n\n\n\n

I recommend it for those with dry and very dry skin.<\/p>\n\n\n\n

\"Japanese
Koh To Ka <\/figcaption><\/figure><\/div>\n\n\n\n

For Koh To Ka care, go here: http:\/\/azimka.shop\/catalog\/?s=koh+to+ka&post_type=product&filter_brand=koh-to-ka<\/a><\/p>\n\n\n\n

La Sincere<\/strong> <\/h4>\n\n\n\n

Another interesting brand. The manufacturer offers several lines for home and professional care. Each of them is aimed at solving specific facial skin problems: enlarged pores, age-related changes, dryness, lack of nutrition, pigmentation, and couperose.<\/p>\n\n\n\n

I love their serum-concentrates, they are convenient to mix for specific skin problems. And I always have their ceramide lip balm in my cosmetic bag. I like how it quickly helps deal with dryness and chapped lips.<\/p>\n\n\n\n

The entire range of La Sincia is here: http:\/\/azimka.shop\/catalog\/?filter_brand=la-sincia<\/a><\/p>\n\n\n\n

\"Japanese
La Sincia \u2013 serum-concentrates <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
La Sinsia \u2013 lip balm <\/figcaption><\/figure><\/div>\n\n\n\n

\u2022 numerous OEM manufacturers that sell not finished cosmetics, but technologies or formulas, and anyone can buy them, package them, give their brand, and sell them wherever they want.<\/p>\n\n\n\n

It is clear that this is far from an exhaustive list of Japanese care; if you have experience using anything, please share your impressions?<\/p>\n","protected":false},"excerpt":{"rendered":"

Japanese cosmetic brands are very diverse. Hundreds of manufacturers and thousands of brands offer care for any budget and any<\/p>\n","protected":false},"author":4,"featured_media":8478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[756,1729,411],"tags":[],"class_list":["post-37026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brendy","category-1729","category-uhod-za-kozhej"],"_links":{"self":[{"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/posts\/37026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/comments?post=37026"}],"version-history":[{"count":0,"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/posts\/37026\/revisions"}],"wp:attachment":[{"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/media?parent=37026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/categories?post=37026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/tags?post=37026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}