The Premium Shirojun Brightening Serum evens out the overall skin tone, helps eliminate freckles, uneven tanning spots, and suppresses hyperpigmentation.<\/p>\n
To lighten pigment spots and suppress melanin production, the serum contains vitamin C and arbutin.<\/p>\n
Vitamin C (ascorbic acid)<\/strong> – penetrates deep into the skin layers, activates collagen synthesis in the skin. It prevents melanin production, thereby reducing the formation of pigment spots. Vitamin C is effective in lightening freckles and pigment spots.<\/p>\n Arbutin<\/strong> – suppresses the activity of tyrosinase*, thus preventing melanin production. Arbutin also helps lighten pigment spots and freckles.<\/p>\n For hydration, the formula includes 5 moisturizing components: collagen, hyaluronic acid, Lipidure complex, and plant extracts.<\/p>\n The brightening serum helps to even out the skin tone, making it more uniform. The serum has a transparent, gel-like texture, is odorless, and absorbs easily.<\/p>\n How to use: <\/strong>in the morning and evening, apply a small amount (1\u20132 pumps) of the serum after the moisturizing lotion.<\/p>\n Made in Japan. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" The Premium Shirojun Brightening Serum evens out the overall skin tone, helps eliminate freckles, uneven tanning spots, and suppresses hyperpigmentation.<\/p>\n","protected":false},"featured_media":13496,"comment_status":"open","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[1061,1064],"product_cat":[17,1380],"product_tag":[118,159,188,198,219,276,1484],"class_list":["post-37853","product","type-product","status-publish","has-post-thumbnail","product_brand-rohto","product_brand-hada-labo","product_cat-uhod-za-kozhej-licza","product_cat-syvorotki","product_tag-uvlazhnenie","product_tag-mass-market","product_tag-pigmentacziya","product_tag-gialuronovaya-kislota","product_tag-vyravnivanie-tona-kozhi","product_tag-arbutin","product_tag-collagen","first","instock","taxable","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/product\/37853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/comments?post=37853"}],"version-history":[{"count":0,"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/product\/37853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/media\/13496"}],"wp:attachment":[{"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/media?parent=37853"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/product_brand?post=37853"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/product_cat?post=37853"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/azimka.shop\/en\/wp-json\/wp\/v2\/product_tag?post=37853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}