AMPLEUR Bright Emulsion Gel—a lifting emulsion for radiant skin, 50 g

AMPLEUR Bright Emulsion Gel is an updated emulsion-gel for skin lacking moisture, firmness, freshness, and an even glow. The 2026 formula retains the signature comfortable “Emulsion Gel” texture but has become noticeably more nourishing: the brand has enhanced the formula with new ingredients to boost hydration, skin firmness, and its visual vitality. The product helps make the skin softer, plumper, smoother, and more radiant without feeling heavy or sticky.

The emulsion’s formula features a new “Glutathione × Vitamin” complex: glutathione, liposomal vitamin C, vitamins A, E, and B6, provitamin B5, ubiquinone, and thioctic acid. The new version of the product works not only to hydrate and brighten the skin but also to enhance its “beauty energy” (a more vibrant, fresh, and plump appearance).

The enhanced “Hydro-Charge Design” hydration system operates on the principle of Store, Protect, and Nurture (store, protect, and maintain moisture). It is designed to provide deeper and longer-lasting hydration, rather than just superficially softening the skin. The formula includes hyaluronic acid in ceramide capsules, ectoine, beta-glucan, and Haberlea rhodopensis extract.

The updated formula contains 98.6% active ingredients—a richer formulation that still glides easily onto the skin and provides a comfortable, non-sticky finish. It also includes new ingredients for skin firmness and barrier function: “NMF Peptide” and “Dual Lift.”  "NMF Peptide" helps support the skin’s barrier function and works with ceramides, while "Dual Lift" is designed to provide a firmer, more lifted feel.

According to a 7-day study involving women aged 30–50, skin firmness improved by 8.3% compared to baseline measurements taken before use.

Texture:

A rich emulsion-gel with the signature Beauty Emulsion Gel texture. Despite its rich and nourishing formula, the product feels fresh on the skin, spreads easily, absorbs comfortably, and leaves no sticky residue. Suitable for both morning and evening skincare routines.

Directions:

Use in the morning and evening after

applying

lotion and/or serum. Take a small amount of the product (slightly more than a pearl) with the spatula and gently spread it over the face from the center outward. Apply an additional layer to areas prone to dryness, if necessary.

Packaging:

The gel-emulsion comes in a red jar containing 50 g.

Made in Japan.