DIREIA Stem Ex Some White Cream brightening face cream with exosomes, 20 g

New product from Direia – DIREIA Stem Ex Some White Cream, a next-generation whitening cream with a unique asset delivery technology – the “cosmetic drone.”

The long-awaited new product of 2023 – DIREIA Stem Ex Some White Cream. The cream is designed for skin care with issues such as:

• uneven tone
• dullness
• yellowness
• lack of transparency
• enlarged pores

The main active ingredient of the cream is the whitening complex X50 Pure White or, as the manufacturer calls it – the “cosmetic drone.” The intriguing name fully reflects the essence of this advanced ingredient as an enhancer: two peptides in one particle form a smart, dual-layer capsule that targets melanocytes (cells that produce the pigment melanin), specifically the receptors of melanocyte-stimulating hormone located on the surface of melanocytes. The precision of the capsule’s targeting is due to the presence of similar receptors on its surface (the attached peptide to the outer layer of the capsule), which are responsible for the precise “docking” with problematic areas. Thus, one peptide of the cosmetic drone guides the capsule to the melanocytes, while the second peptide, after “docking” exclusively to the melanocyte, is gradually released and acts on the intensity of melanin pigment production. Therefore, the drone peptides focus only on areas with increased melanin expression (pigmentation spots), meaning there is no widespread impact on other cells that are not inherently melanogenic. Thanks to such selective action of the smart capsule, gradual and even skin lightening can be achieved, along with its quality polishing.

Why is melanin produced and what is tyrosinase? These two terms are inextricably linked and are mentioned in almost every anti-pigmentation product.

Tyrosinase is an enzyme that is mostly activated by UV radiation (other causes can also occur – hormonal changes, stress, effects of certain medications). Sun rays hitting the skin stimulate the production of melanocyte-stimulating hormone, which, through the very receptors scattered throughout the body, including those on melanocytes in the epidermis, activates this enzyme tyrosinase, which is the trigger for melanin production. While we are young, melanin evenly colors the skin, and we look lovely with a slight tan on our nose and cheeks, but with age, damage in the cells accumulates, and the accumulation of melanin becomes increasingly chaotic, which visually manifests as uneven tone, dullness, gray-yellow undertone, and areas of noticeable darkening.

The emulsion base of the cream consists of squalane, making it very comfortable to use and physiologically suitable for almost any skin type. The formula is enriched with valuable oils, including meadowfoam seed oil, which has excellent moisturizing properties.

Among the whitening actives, in addition to the bright cosmetic drone – time-tested and trustworthy arbutin and vitamin C derivative ascorbyl glucoside, as well as hydroquinone in a stable form (encapsulated, which excludes its contact with the upper layers of the skin, thus preventing irritation).

Consistency and scent: the cream has a very pleasant delicate texture, is not thick, and completely odorless of hydroquinone. Due to the rich emulsion formula, it provides moisturizing action.

How to use: Apply in the evening in a very thin layer on moisturized skin after lotion. Then apply a moisturizing cream. Be sure to maintain maximum sun protection – SPF cream, hat, shade.

Direia is a pioneering brand in the Japanese market for the use of human stem cell extract in cosmetics for a wide range of consumers. Direia produces very bright, effective products with excellent form and content. The cosmetics are positioned as luxury, having started as purely professional care in its own network of Japanese beauty salons. Over time, the brand has released a full line of cosmetics for home skin care for the face and body, a multifunctional cosmetic device, as well as a series of nutraceuticals to support youth and beauty from within.

Volume: 20 g.

Made in Japan.