Direia Line of the Japanese corporation GRAZIA – a pioneer in the application of stem cells in ProAge cosmeceuticals. The skincare products of the Direia line are designed for intensive comprehensive care of the skin, both for those who are just beginning to notice signs of aging and for more pronounced age-related issues. In modern cosmetology circles, the prefix “Pro” is increasingly used instead of “Anti”, as Pro means “advanced, cutting-edge, modern”. This is precisely the definition that can confidently describe the technologies employed by GRAZIA.

Direia products work to stabilize the condition of the skin, stimulate it to self-repair, and increase the production of elastin and collagen. They have a comprehensive effect on all signs of aging: gravitational ptosis, loss of skin tone, wrinkles, pigmentation, and dull skin color. The entire range of Direia products features gentle, nourishing textures based on natural moisturizing ingredients without alcohol, mineral oils, and silicones.

Direia utilizes the latest proprietary technologies: HADS-ACTIVATOR COMPLEX (a multitude of growth factors in a solution of stem cells derived from human adipose tissue) and Innovative 3D Nanotechnology (a new form of packaging components in a strand-like liposome of nano size). Such a nano liposome penetrates deep into the skin using TransDermal Drug Delivery (TDD) technology. Initially, TDD technology was used solely for medical purposes in the treatment of severe diseases.

In short, the essence of these advanced technologies is as follows: the Direia liposome* gradually penetrates the skin, passing through the layers of the epidermis and dermis, reaching the hypodermis (subcutaneous adipose tissue), where it transforms into a gel-like substance containing all the active moisturizing and rejuvenating components packed within it. A liposome of such quality prolongs the moisturizing effects of cosmeceuticals, as it releases components gradually, “to the address” – in the hypodermis (after all, we all know the ability of fat cells to retain water, and in the case of the skin on the face, neck, and décolleté – this is essential when it loses its regeneration resources). Therefore, the skin feels wrapped and optimally hydrated throughout the day.

Next, the role of the “conductor” is performed by the bioactive complex SC-Max (Stem Cell – Max), which is a proprietary development of the Direia brand. It combines a triad of components into a unified system: stem cell extract, vitamin C, and the peptide Proliphil F4 (which enhances collagen production). Thanks to the signaling system that connects this complex with skin peptides, Direia products work precisely where the restoration of damaged functions is required. Thus, the composition of the products is responsive to skin problems, and with regular use, it provides not only immediate hydration and nourishment but also enhances its qualities in the long term.

The skin cleansing gel does not foam, rinses off easily, and has a subtle rose scent. It is suitable for cleansing the skin both in the evening and for morning washing. When used with BB creams or other dense foundations, it may seem a bit weak in terms of cleansing; it is better to use it in conjunction with any hydrophilic oil or cleansing cream. The skin feels smooth after washing with the Direia gel, leaving no feeling of dryness. The gel has a pleasant and unobtrusive rose fragrance.

The bottle, with a volume of 150 ml, is packaged in a beautiful cardboard box and has a dispenser.

*An ordinary liposome is a spherical form – a ball, with a concentration of beneficial substances inside.

Made in Japan.