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Review of Men’s Cosmetics
Among our men, there are probably few who take proper care of their facial skin, which is a shame. After all, men’s skin is subjected to daily stress from regular and quite aggressive shaving, polluted air, bad habits, and more. Men’s skin needs daily care just as much as women’s.
The Japanese cosmetics market can satisfy any requests from any women. It can easily handle men’s wishes as well, believe me. Such a variety of men’s cosmetics is probably not found anywhere else. You can find just about anything here…
Many cosmetic corporations produce men’s skincare products. This is a whole industry with its unique textures, compositions, and its distinctive style.
Men’s skincare is certainly not as multi-step as women’s. But our beloved men don’t like all those 100500 jars and tubes))) We women apply masks, lotions, serums, creams, and then another cream, and it always seems like it’s not enough… Men’s skincare is a bit different; it usually consists of 3-4 products. Typically, any basic routine includes cleansing + lotion. Some manufacturers add scrubs, masks, toners, and, much less frequently, creams and serums. Since men’s skin produces significantly more sebum, it is constantly prone to irritations and inflammations. For this reason, almost all men’s skincare is aimed at addressing these specific issues. Of course, men also like to combat signs of aging, but first and foremost, they are interested in fighting enlarged pores and skin inflammations on the face.
For convenience and the beloved men’s format of 2-in-1, 3-in-1, … 5-in-1, … 10-in-1, skincare products often serve multiple functions. Cleansing foams for the face usually also work for shaving, but when used for this purpose, a larger amount of product is needed to ensure a smooth glide of the razor. Moisturizing lotions for daily care are also used as aftershave lotions or as a unique remedy for burning pimples.
A separate world is the design of packaging. The truth is, we girls usually fall in love with the packaging more often, although… And if in the case of mass-market products, the jars and bottles do not differ much from the familiar GILLETTE, then luxury is a completely different magical world. Some of this most attractive world for men is displayed in the showcase of our shop.
I have written a lot about cosmetics for us girls and women, but nothing has been said for the representatives of the stronger sex yet. So, I made a small overview of Japanese men’s skincare.
Overview of Men’s Skincare Products
1 LISSAGE Men
Lissage Men — a classic luxury brand from Kanebo for real men, collagen care of the highest quality. And their stylish, minimalist, and slightly unusual packaging will not leave any man indifferent. Kanebo Lissage Men offers us a total of 5 skincare products, including body cream and sunscreen (sun protection), lotion in three types, cleansing soap, shaving foam, and facial cleansing foam. By the way, I have already written about their divine body cream with an incredible scent in my Instagram. I don’t even know who it will drive crazy more…


LISSAGE MEN Foam and Lotion 
LISSAGE MEN Moisturizing Lotion
1 BULK HOMME
BULK HOMME — this is a Japanese brand of cosmetics for men. Only high-quality ingredients are used in the production of BULK HOMME products, without parabens, mineral oils, and alcohol. Here, the manufacturer did not stop at facial care, also releasing products for hair and body care. For facial care, we are offered cleansing foam, toner, lotion, masks, sunscreen, and lip balm. The packaging is quite unusual, like LISSAGE, in black and white colors, without excesses, resembling a familiar refill. For customer convenience, the manufacturer also offers empty regular bottles with dispensers.


BULK HOMME 
BULK HOMME
3 BIORE MEN’S
BIORE MEN’S – Japanese mass-market from the manufacturing giant KAO. There is a wide selection of cleansing foams, lotions, and scrubs. The compositions contain hyaluronic acid for skin hydration. The packaging is quite ordinary, with each product having its own color.

BIORE MEN’S Foam 
BIORE MEN’S Treatment Lotion
4 KEANA For Men
KEANA – a brand from ISHIZAWA LAB, produces both men’s and women’s cosmetics aimed at deep cleansing and pore tightening. Cleansing of enlarged pores and their tightening occurs due to the addition of baking soda in the formulations. The men’s line includes scrub foam, cleansing foam, soap, masks, and lotion. The packaging is bright, unlike the previous brands.

KEANA For Men Scrub Foam 
KEANA For Men Lotion
5 ACNES
And finally, ACNES from the pharmaceutical company ROHTO. The brand is not only for men but also for women, specifically for young boys and girls. The products are aimed at combating those annoying skin inflammations that all teenagers hate.

ACNES Foam 
ACNES Lotion
Of course, this overview does not cover all brands of men’s cosmetics. It is simply impossible to talk about all of them at once. We will gradually introduce you to men’s skincare as we add more to the AZIMKA showcase.